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Privacy Policy


We at adhere to a person’s privacy rights in relation to the processing of their personal data. These rights are in the Data Protection Acts 1988 and 2003. Use of the website implies an acceptance of this privacy policy. If you have any queries regarding the use of personal information, please contact us by email at [email protected] or by post at Shu4u 92 Main Street Gorey Co Wexford and we will help as best as we can.

  1. Types of Information Collected

    Personal Data

    Personal Data is information that can be used to identify you. First Name/Last Name, Email Address, Telephone Number, Billing Address, Shipping/Postal.

    Non-Personal Data

    Non-Personal Data is information that cannot be used to identify or contact you. This is statistical and analytical data about our user’s browsing actions.

  2. Why we collect the Information

    Why we collect Personal Data
    • To deliver you the goods you have ordered
    • To contact you about your order
    • To respond to communications
    • To enter competitions
    • To inform you of promotions etc
    • In the case of Click and Collect to let you know that your order is ready
    • To contact you to provide feedback in relation to our service
    Why we collect Non-Personal Data
    • Gain a better understanding of our website users site usage so that we can use this information to improve the website and provide our users with a better customer experience
    • Estimate audience size and usage patterns
    • Store user preferences so we can customise the site and make it easier to use
    • To track return visitors
  3. How we collect the Information

    Personal Data
    Register for our Site Functionality

    When you register with our website, we create an account for you and record your details in our database. Any time you make an order, we record your billing and shipping address details in our database so that you can select them quickly the next time you create an order. We collect the following:

    • Email
    • First Name/Last Name
    • Address Details
    • Mobile Phone
    • Password details
    • Order History Details
    Complete an order

    During the order process we collect the following:

    • Email
    • First Name/Last Name
    • Shipping Address Details & Billing Address Details if different
    • Phone
    • Order Details
    • Special Request Details
    Make a Payment: Realex Payments

    Our website uses Realex Payments for accepting credit card payments. We don’t record your credit card details in our database as we just pass these on to Realex Payments. More information about Realex Payments can be found here.

    Make a Payment: PayPal

    Our website accepts payment via PayPal. We don’t record your credit card details in our database as we just pass these on to PayPal. More information can be found here.

    Contact forms

    Data supplied via Forms are recorded in our database. We reply to all contacts made directly through email. Examples of forms included in our website include our Contact Us form. Data collected via this form include:

    • First Name/Last Name
    • Email Address
    • Telephone number
    • Message Information
    Email Marketing: Mail Chimp

    We will not bombard our customers with emails but from time to time and with your permission we will send you information on:

    • Upcoming sales or special offers instore and/or online
    • Information about New Products or New Arrivals
    • Information about an upcoming event we may be hosting that we would like to invite you to

    We use Mail Chimp to engage with our customers via email. A customer may subscribe to our email via:

    • The checkout process
    • Contact us forms
    • Sign up to newsletter
    • Create an account/register

    A customer subscribes to the email by opting in and agreeing to receive future emails. The data collected includes:

    • First Name/Last Name
    • Email address
    • Telephone number

    There is an UNSUBSCRIBE link at the bottom of all our emails so that you can unsubscribe from our email database at any time.

    Delivery: An Post & Fastway Couriers & GLS Couriers

    We provide An Post. GLS & Fastway couriers with the following information so that your order can be delivered to you:

    • Customer name
    • Customer Shipping Address provided by the customer
    • Telephone Number to contact you
    • Email Address to contact you
    Non-Personal Data

    We at use “cookies” on our website. Cookies are compiled of letters and numbers which are downloaded to your computer when you visit a website. The purpose of the cookies technology is to remember your movements on the website, the preferences you may have, the items you placed in your shopping basket and to enable us at to identify the number of people visiting our website. Necessary Cookies help make a website usable by enabling basic functions like page navigation and access to secure areas of the website. The website cannot function properly without some these cookies.

    Google Analytics

    Google Analytics is a website analytics service offered by Google that gives us insights into how our online customers find and use our website. It uses statistics cookies which helps us to understand how visitors interact with websites by collecting and reporting information anonymously. The following cookie is used by google analytics.

    Third Party Tracking Tools: Google Ad Services

    Google uses a cookie called ads/ga-audiences to re-engage visitors that are likely to convert to customers based on the visitor’s online behaviour across the website.

  4. Customer Rights

    The General Data Protection Regulation (GDPR) May 2018 includes the following rights for individuals:

    • the right to be informed;
    • the right of access;
    • the right to rectification;
    • the right to erasure;
    • the right to restrict processing;
    • the right to data portability;
    • the right to object; and
    • the right not to be subject to automated decision-making including profiling.

    Please contact us on [email protected] or by post at Shu4u 92 Main Street Gorey Co Wexford if you have any questions or concerns about your data and we will do our best to help you.

  5. Changes to Privacy Statement

    Any changes to the Privacy Statement will be posted on

  6. Contact us

    Any questions, comments or queries regarding this Privacy Statement should be addressed to email [email protected]

    Postal Address: Shu4u 92 Main Street Gorey Co Wexford